To provide Darwin with greater clarity on the assumptions driving their business case and financial models, iris Concise Europe was employed to deliver additional commercial due diligence. In addition to advising Darwin on the current business, iris Concise was asked to look at future growth opportunities, in particular the forecast growth from trade distribution channels.
iris Concise combined specialist consulting knowledge of the leisure, sports and fitness sectors; rigorous commercial analysis, and transaction services experience to deliver a succinct assessment of the Maximuscle business. Specific activities included detailed desk research, field studies, interviewing, and comprehensive analysis of business plans.
The results of the due diligence suggested to iris Concise that Maximuscle was a solid investment opportunity, offering growth within its core existing business, and a platform to expand and capture a greater share of the broader and rapidly growing market.
Darwin successfully acquired Maximuscle for £75m in December 2007.