I hadn’t really thought about this before but, as Russell Davies (http://russelldavies NULL.typepad NULL.com)points out, CRM programs that distribute points according to behaviour may soon start to look quite a lot like games (http://russelldavies NULL.typepad NULL.com/planning/2010/04/steal-other-things NULL.html). I think it’s a nice idea. Instead of consumers just having lots of separate points balances they could somehow be [...]