Psion is turning to on-line co-creation (http://www NULL.guardian NULL.co NULL.uk/business/2010/apr/14/psion-new-approach-to-internet-business) to help design it’s next generation of handheld computers.
It’s not clear to me whether they genuinely want insight or whether they are trying to build a community of advocates. I guess they would say they want both.
I’d also worry that it will become a den of geek and will lead Psion to develop mad fanboy devices. This is much more of a concern in co-creating tech, where enthusiast concerns are often quite different to the majority of users, than in co-creating something like retail where enthusiasts often have similar, if more developed, tastes to the majority.
I guess I’ll just have to follow the discussion and see what comes up…
Co-creating handheld computers
Psion is turning to on-line co-creation (http://www NULL.guardian NULL.co NULL.uk/business/2010/apr/14/psion-new-approach-to-internet-business) to help design it’s next generation of handheld computers.
It’s not clear to me whether they genuinely want insight or whether they are trying to build a community of advocates. I guess they would say they want both.
I’d also worry that it will become a den of geek and will lead Psion to develop mad fanboy devices. This is much more of a concern in co-creating tech, where enthusiast concerns are often quite different to the majority of users, than in co-creating something like retail where enthusiasts often have similar, if more developed, tastes to the majority.
I guess I’ll just have to follow the discussion and see what comes up…