Marcus heads up the relationship with Coca-Cola in Atlanta, as well as supporting the IHG team and having responsibility for finding and keeping the best talent in the region.
Marcus has over 12 years experience in developing and executing brand and marketing strategies across multiple media, regions and categories. Experience includes defining loyalty propositions in the restaurant sector, and developing relationship marketing programs for premium spirit brands, FMCG and financial services; developing channel strategy in the alcohol and consumer electronics sectors and regional advertising strategy in the TV sector.
Marcus joined Concise as a Director in 2008, having spent 6 years at iris in London, where he held a number of senior client service roles.
Marcus moved to Atlanta with his wife and 3 boys in 2009, and is concerned to hear his sons’ English accents disappearing with every day that passes.
Marcus Denison-Smith
Marcus has over 12 years experience in developing and executing brand and marketing strategies across multiple media, regions and categories. Experience includes defining loyalty propositions in the restaurant sector, and developing relationship marketing programs for premium spirit brands, FMCG and financial services; developing channel strategy in the alcohol and consumer electronics sectors and regional advertising strategy in the TV sector.
Marcus joined Concise as a Director in 2008, having spent 6 years at iris in London, where he held a number of senior client service roles.
Marcus moved to Atlanta with his wife and 3 boys in 2009, and is concerned to hear his sons’ English accents disappearing with every day that passes.